Tumblr’s Core Prodct Stratgy
Here at Tumblr, we’ve been working hard on trying to keep our sinking ship afloat for as long as possible. This means desperately trying to copy every new fly-by-night social media app that some multi-billionaire sh*t out during their daily Peloton routine. What follows is the strategy we're using to accomplish the goal of user growth. If you find the things we say here worrisome, please understand that is our exact intention. You've outgrown our target demographic. Don't let the door hit you on the way out.
The Diagnosis
It's lookin' pretty bad y'all!
After somehow losing hundreds of thousands of users during the great pr0n purge of 2018, we started to wonder if anything could be done to get back to where we were. We even brought in a management consultant who charged us a ridiculous amount of money. It would make you sick if you knew how much, but we got a few nice meals out of it at least. Anyhow, we handed this guy the app, and HE HAD NO IDEA HOW TO USE IT! It was f*cking hilarious! But suddenly it all clicked -- our users are a bunch of stupid idiots who can't even do basic arithmetic. I mean, they spend all day looking at their phones, so what do you expect?
Tumblr’s best feature is its unique content and vibrant communities. But who cares, right? We're just as happy getting traffic from people sh*t-posting memes, vague-booking, giving out-of-context hot takes to news events, and spewing whatever random thought is in their head at the moment. Plus that stuff doesn't p*ss off Apple.
To keep this thing going we need new people. And by "people" we mean teenagers, like we used to have back in the good ol' days. Unfortunately we're all in our 40s now, so we have no idea what they want. But teenagers are so cool! Imagine if they talked to us like we're one of them? We're getting hard just thinking about it.
Our Guidng Principls
To make Tumblr cool again, we must address these huge glaring issues.
- People can look at a blog without logging in. How is that fair to all the poor schlubs who had to fill out forms to get an account? Also we haven't figured out a way to force ads onto the personalized pages yet. But we swear that's not the main reason.
- People can see content they are looking for or linked to. People can keep up with blogs they follow. But the problem with this is, people don't know what they want. We know what they want! We're smart. We wrote this damn site, remember?
- Promote posts that incite pointless conversations. Posts that are guaranteed to bait every troll into responding. Isn't that why all your Magat relatives love Facebook so much? We can do that!
- P*ss off your content creators in every way possible (see #2).
- Create algorithms that throw an unending barrage of irrelevant content in your face. Have you seen Instagram lately? We could do that so easy!!!
- The app is slow. The website is slow. Obviously this is because of GIFs. Facebook and Instagram don't allow them, so why should we?
Conclusion
Our mission changes on a day-to-day basis. Right now we're super jealous of all the attention that new Threads thing is getting. We're still not sure what it is, but we're gonna download it after work.